On January 20, the Federal Service for Intellectual
Property registered the trademark “Kazan-the gastronomic capital of Russia”.
This status will allow in the future to increase the tourist flow to the
capital of Tatarstan, as well as to establish special gastronomic tours. It is
important that the city has created conditions that can satisfy the tastes and
needs of any visitors, said Ilsur Metshin, the Mayor of Kazan, today at the Business
Monday at the Executive Committee.
The Committee for the Development of Tourism in Kazan
proposed the idea of registering a trademark at the beginning of last year. Now
the city is officially known not only the third capital of Russia, but also the
gastronomic capital of the country.
“We hope that the registration of the trademark and,
in general, the results of our extensive work will allow us to promote the
tourist brand of Kazan, - the head of the city said. – According to the
feedback from visitors, we know that the level of gastronomy is high, there are
restaurants for different budgets. It is important that all the necessary
conditions are created for any of our guests”, - the Mayor said.
Recently, domestic tourism is one of the most
important economic tools and promising areas for the development of
territories, said Daria Sannikova, Director of the Committee for the
Development of Tourism. “Obtaining the patent “Kazan-the gastronomic capital of
Russia” is a contribution to the development of the city's brand. No doubt that
the promoted brand will guarantee the growing flow of tourists and increasing
of competitive advantages”.