The “Winter Event Forum” will gather organizers of business events from all over Russia in Kazan

(KZN.RU, February 13, Alsu Safina). The “Winter Event Forum” is one of the main Russian events in the sphere of business tourism will be held in Kazan for the first time from 16 to 18 of February. It is expected that more than 300 participants from 20 Russian cities and about 10 representatives of the committees on tourism from across the country will participate in the forum. More than 70 people from 10 cities have expressed a desire to volunteer. Daria Sannikova, the Director of the Kazan Tourism Promotion Committee, said this today at the Business Monday.

“The “Winter« Event Forum” is a platform, on which professional organizers, experts in the development of corporate brand management for external and internal communications, business owners, customers direct activities and representatives of the Tourism Committee meet”, said Daria Sannikova. Kevin Jackson, the founder of the company “The Experience is The Marketing”, chief editor of “Live Communication Magazine” (Europe), Lina Arifulina, director, producer, winner of the “TEFI” prize, author and producer of “Star Factory” project, “STS lights superstar”, and “School of music”, Mikhail Voronin, the founder of the agency's strategic event “Podezhiki”, Timo Cyrus, author of the interactive book “Creative planning of marketing impressions”, the founder of the international consulting agency “ The Unthinkable”, Nataliya Frankel and Dmitry Rumyantsev, the creators of the project “Event-marketing from A to Z”, and others are among the speakers.

The open session for members of the Committee on Tourism will be held within the forum where they can discuss issues of development of event-tourism in regions.

Earlier the “Winter Event Forum” was held only in Moscow, St. Petersburg and Rostov-on-Don. “Having a forum, we aim to declare the city of Kazan as having great potential and opportunities for not only a major sporting and cultural events, but also events of a business orientation”, marked D. Sannikova. According to her, the forum program also includes familiarity with the best exhibition area of the city, hotels, restaurants, and sightseeing routes: for the presentation of all the necessary tools for corporate and business events in Kazan.

“Business is one of the most important areas. We talk about it a lot and for a long time. It is good that we have moved from words to deeds. This major event will take place here, it says a lot”, said Ilsur Metshin, the Mayor of Kazan. “Business life becomes more active, and the number of business forums increases with the commissioning of “Kazan Expo” and VSM “Moscow - Kazan”. We need to get out hand in it today”, assured the Mayor.

According to the Mayor, regardless of the orientation of the activities, the holding in Kazan should be a certain quality mark for participants certifying that all take place at a high level. “We need to make this authority on a daily basis”, said I. Metshin. According to him, Kazan as a platform for business activities has many advantages: the geographical location in the center of the country, a good airport, built logistics, a rich cultural and sports life. “Let us continue to develop this area, our potential for business tourism has not yet been revealed in full”, concluded the Mayor.