The number of illegal information constructions in Kazan decreased by 3 times in 6 years

(KZN.RU, February 3, Mikhail Chentsov). Kazan occupies the third place in the ranking of the regional markets of outdoor advertising among megacities on the results of first half of 2016. The volume of outdoor advertising market in the capital of Tatarstan amounted to 307 million rubles, only Novosibirsk (407 million) and Yekaterinburg (388 million) have more, told Irina Dyabilkina, the head of outdoor advertising and information department, to Ilsur Metshin, the Mayor of Kazan, in the report on the results of 2016.

“In total, Kazan has 53.9 thousand square meters of advertising space. All construction is standard and unified and consistent with international standards”, marked I. Dyabilkina. The Kazan outdoor advertising market is divided into the front carrier (70 pieces) and free-standing advertising structures (1359 pieces). 25% of advertising space occupies the facade advertising, 75% - freestanding structure. According to I. Dyabilkina, only 5 lace banners left in Kazan, but this kind of advertising “will be history” by 2019.

I. Dyabilkina thanked the Mayor of Kazan for the funds, allocated to the panoramic shot of the city. “Now there is an inventory of all objects in the 15 meters in the roadside. All advertising design, all the traffic lights, amd all the road signs will be planted on the e-card with gridded. We could not start with the territorial scheme without it”, she said.

To organize the advertising market and to put the external appearance of Kazan in line with the European level, the interactive scheme of advertising structures was created last year in the capital of Tatarstan.

“We launched an interactive scheme on the website http://reklama.kzn.ru/. This scheme is of interest to entrepreneurs, it is possible to see at what point and what construction to set”, added I. Dyabilkina.

Elimination of illegal constructions of information was another important factor in the work to improve the external appearance of Kazan. The head of outdoor advertising and information department reported that there were about 8000 uncoordinated structures in the capital of Tatarstan in 2010, or 60% of the total. Today, this number was reduced to 20% (2.8 thousand).

In 2016, 58 illegal structures have been identified, 52 of them have been dismantled, and work with the rest is carrying out. As I. Dyabilkina noted, there were not newly installed structures recorded. Mainly advertising structures, in which permit date were expired, were deemed illegal. She marked that the majority of the owners dismantled their objects themselves, and only 18 constructions were dismantled by force.

I. Metshin thanked I. Dyabilkina for systematic and professional work. “Reducing illegal signage from 60% to 20%, by 3 times, it's a big step forward. We're going to gain experience and learn the best world practice somewhere abroad, but all of us can learn how to work from our Department of Advertising”, concluded the Mayor of Kazan.