Danilovskaya Manufactory: “Our products are as good as European ones, we can be competitive on the market”

The Danilovskaya Manufactory in Kazan plans to maintain its current production, despite the economic situation in the country. The company, located on Yuzhno-Promyshlennaya Street, produces 300 thousand pairs of socks and 157 thousand tights for children every month. The Mayor of Kazan Ilsur Metshin discussed the situation of the company under the sanctions with the director of the manufactory as part of the work of the city anti-crisis headquarters.

Materials for production are purchased from foreign partners

The Danilovskaya Manufactory hosiery factory was established in 2018. The company produces a wide range of products. “Our products are as good as Italian or other European ones, we can be competitive on the market”, - said Nikita Panchenko, CEO of the company.

Materials for sewing hosiery are purchased from foreign partners. “There are no companies in Russia to grow and process cotton, so we are dependent on supplies from abroad”, - Nikita Panchenko explained.

In particular, cotton is delivered from Uzbekistan, recycled cotton is purchased in Turkey, and synthetic thread for the pattern comes from China. Today, the company is having trouble with supplies. “The dollar exchange rate has changed, which means that the price of raw materials and components in rubles has also sharply increased. We do not have direct contracts, we buy all raw materials through Moscow distributors at an increased price. Terms of delivery are also increasing”, - Nikita Panchenko told the Mayor. The price of cotton has doubled.

Nikita Panchenko asked the Mayor of Kazan to assist in the creation of a working group that would include all manufacturers of hosiery products of the republic.

RMC - dating site for small and medium-sized businesses

There are also difficulties with the supply of components for equipment, in particular needles. The director of the enterprise said that three needles are used for one machine every day, 4.5 thousand needles per month. “Needles are worth gold, we buy them in China through distributors in St. Petersburg, because of logistics, they are delivered in 3-5 months”, - Nikita Panchenko said.

In addition, the company is forced to train new employees. “Unfortunately, educational institutions of the republic do not train knitters to work on hosiery equipment. I would like such specialists to be trained in Tatarstan”, - Nikita Panchenko noted.

For reference, there is a Republican Marketing Center (RMC) in Tatarstan, which is a kind of aggregator for promoting products of local manufacturers on the market. Initially, it was created on the initiative of Tatarstan Ministry of Economy on behalf of the Tatarstan President Rustam Minnikhanov on the basis of trade and information resources of the Agency for state orders of the Republic of Tatarstan, headed by Yakov Geller.

Manufacturers of the republic place offers about their products on the RMC’s website, and buyers indicate their needs, thus, it is assumed that demand will be met through the sale of local products. “This is a kind of dating site for small and medium-sized businesses, as well as the industrial enterprises. The site allows establishing interrupted production chains. Thanks to the resource, work on the production and supply of raw materials is quickly being established”, - Ilsur Metshin noted.