Skolkovo will develop a strategy for Kazan brand promotion abroad

 (KZN.RU, January 17). Today the Skolkovo Moscow School of Management and the Mayor’s Office of Kazan signed an agreement on non-commercial cooperation in strategic consulting. The pilot project will be the development of promotion strategies of Kazan brand in the international arena.

 "This is a very interesting project for us because Kazan is one of the fastest growing cities in Russia. It will give Skolkovo students an opportunity to gain practical experience in the areas of branding which is up-to-date for many Russian cities and regions. Indeed today they are little known abroad and this, in its turn, thwarts the progress of inbound tourism and reduces the investment attractiveness of our country as a whole. We are confident that the project on Kazan brand promotion will be bright and successful", Alexey Germanovich, the Skolkovo Director in social and public spheres commented on the event.

The project was approval by Ilsur Metshin, the Mayor of Kazan. "Over the past year Kazan was visited by more than a million tourists including from abroad. Nevertheless we believe that we need to move on and try to attract all innovations to the city. Recently signed an agreement with the Skolkovo innovation center will allow introducing new developments in the field of housing and urban developments into the City. And the collaboration with the Skolkovo Management School will allow us to get a fresh look from the side and use the most modern approaches to the city development and promotion", Ilsur Metshin noted.

The Skolkovo Moscow Management School is a joint project of Russian and international business joined forces to create from scratch the business school of a new generation. With an emphasis on practical knowledge, Moscow Management School is designed to educate leaders who will use their professional knowledge in fast-growing markets. The Skolkovo is distinguished with leadership and entrepreneurship, a focus on high-developing markets, innovative approach to training methods.

The SkolkovoMoscow Management Schoolproject is fulfilled by the private-public partnership within the Education top-priority national project. The project is funded entirely by private investors and does not use state budget funds. The Chairman of International Advisory Board of Skolkovo is Dmitry Medvedev, the President of the Russian Federation.

Since 2006 Skolkovo has realized Executive Education, short educational programs for senior and middle managers; the programs are in an open format and also specialized, developed integrated modules at the request of the companies. In January 2009 the Executive MBA first program, and in September 2009 the Full-time MBA first international program were started.