Ilsur Metshin announced the winner of the competition for the development of corporate identity of zoological and botanic garden

(Kazan City KZN.RU, July 4, Kseniya Shvetsova). Open All-Russian competition for the development of the concept of corporate identity of Zoological and Botanic Garden finished in Kazan. The results were summarized at a meeting of the professional jury at Kazan City Hall today. Mayor of Kazan, Ilsur Metshin, head of the jury announced the winner - the Kazan company "Maksat" (included in "Lorien" group of companies).

The Mayor thanked the participants and jury members, noting that the creative contest brought together participants from all over Russia. "It is a new look for us, a new vision of zoological and botanic garden by young, creative, talented contestants. Thanks to the President of Tatarstan Rustam Minnikhanov unique programs are implemented in Kazan, so we can make your interesting, beautiful ideas come true, - I. Metshin said. - For the first time such a contest was won by Kazan team, with which I congratulate you".

Moscow company «Wowhouse», which won a special prize, is another team, which was noted in particular. "The level of applications was so high that all was solved with just one voice. As the chairman of the jury and as a city Mayor, I took the initiative and announced a special award for a very decent participant - the company “Wowhouse”, - I. Metshin said. Third place was taken by two companies from Moscow: "Gruppa" and "Lebedev Studio".

"Our projects are getting better and better, the contestant’s flight of thought amazes, so it was hard to choose. If we will manage to implement all that we've seen thanks to the contestants, it will be a completely different zoological and botanic garden - warm, beautiful, happy, sunny, friendly for our residents and guests. We already want to invite all there", - I. Metshin said.

Recall, Kazan held a competition to choose a design bureau, which will develop a corporate identity for the zoological and botanic garden. The teams offered their own versions of the logo, identity and navigation system of the zoo. The competition was attended by 76 teams from 18 cities of Russia, in the final the jury chose the winner of the 14 best participants.